High profile creative events / PR programmes generating TV, radio, national and targeted media coverage

• PR management of PlayStation School’s Cup including European finals hosted in Manchester, Istanbul, Paris, Germany and Athens in conjunction with the Champions League
• Finding the best virtual racers in the UK for PlayStation and Nissan’s GT Academy
• Maximising launch awareness of flagship games titles including Gran Turismo, Official Formula One, MotoGP, This is Football and MotorStorm
• Pan-European Formula One game launch at European F1 Grand Prix
• Creating a multi-million pound car park for Gran Turismo attended by over 300 VIP’s & media