Retained PR agency for BMW Motorrad (UK)

• Helping to change perceptions of BMW with UK bikers as BMW’s market share continues to grow
• Full-time, proactive press office
• Brand and product promotion for BMW Motorrad, including rider equipment and accessories
• Press fleet management
• Event creation and on-event management of new product launches
• Management and promotion of World of BMW, a major CRM programme that includes tours, off road skills and rider training
• Strategic senior counsel to BMW UK head office
• Crisis management support